Sunday, 15 December 2013

Consumer Trust and Social Media

An interesting link on  the factor of trust related to influence of social media in product  brand-building.My comment appears at the end.

        In the world dominated by social media,traditional media,or advertising is facing many limitations in product-brand building.The consumers' trust in social media,for buying products based on people's recommendations,is definitely a pardigm shift as far as media strategy is concerned.But,the results have to be analysed in the context of regional variations.In India,the social media is gaining popularity,but whether it can play a powerful role in product brand-building,has yet to be analysed 

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