Eldeman Trust Barometer is eagerly awaited every year. As the
issues of trust gain importance, this Barometer is indeed a wake-up call for
all the institutions in the country to introspect where they are positioned as
far as trust level is concerned. I hereby highlight seven reasons why Trust
Barometer is important for India;
1] Business has emerged as the most trusted institution in
India. This is surprising considering the fact that economy is in dump, and the
markets are down. I think the trust in business has gone up simply because feel
that business can give them opportunities for self-employment. The entrepreneurial culture is growing up fast in the
country, which is indicator of people’s trust in their abilities to do
business. The business can maintain this high level of trust by generating more
jobs through community-centric focus, due to paradigm shift in CSR recently. It has become mandatory for businesses to invest in CSR activities. The
trust results also show that people in
other countries don’t have trust. in Indian business units situated there. There
is a distinct dichotomy in trust here, and it will be a big challenges
for Indian business houses to win trust abroad. I think the low trust level in
other countries is a handicap here , which has an impact on image of Indian business abroad.
2] NGOs recording a rise in trust level is a welcome
development. It shows that peope are expecting NGO’s to raise the socio-political
issues, so that it puts pressure on the government. Anna Hazare movement presented a unique model of building
up trust. This has given rise to more NGOs adopting a pro-active stance in mobilizing
opinion on issues of national concern.
3] The trust level in government has come down, which is a
worrisome trend.I think the rise in NGOs trust level is playing a major role
here, as peoples’ trust in government has come down because NGOs are exposing weaknesses
in the government system here. Surprisingly, the rise in trust level of government
official/regulator shows that steps for increasing regulation are gaining more
legitimacy due to rise in the corruption level. This does not mean that trust
level in general bureaucracy is rising, may
be the trust in solely regulatory officials is high. The results show that only
25 % feel that government officials do the right things. This shows growing
distrust level in the government. A cloud of suspicion seems to have come up in
people’s minds regarding the actions of government officials, and this is a bad
signal for governance in the country.
4] The trust in media has generally come down. I think the main reason for this is
that people are not fully convinced that media has an un-biased approach. The
political and business interests of media remain uppermost on people’s mind. However,
trust in traditional media remains high, which is a welcome indicator. I think
people have a strong emotional bondage with the traditional media. It Is symbolic
of India’s rich cultural heritage in
which traditional media has an important role to play. Social media is still
evolving, and has yet to find full legitimacy. With growing social media, traditional
media faces a big challenge to maintain its high trust level. Much will depend on its ability to win people’s
credibility through a professional approach in highlighting people’s issues, rather
than focusing on elite political class.
5] It is good to know that in individual category, and experts are trusted most. I think this
category thrives on high degree of professionalism, without biases. It also
shows that well-educated brains don’t get their minds corrupted by external
influences. The companies and organizations must nurture these think-tanks, which
will increase their level of trust.
6] I think the Eldeman Trust Barometer must try to involve
other institutions in trust survey. The glaring omissions here are police, judiciary,
and politicians. These three institutions are the foundations of trust in our
country. The nature of trust is fragile for all these institutions. So, including
them in annual trust survey results, will be important in assessing the
vibrancy of Indian democracy. While trust deficit in case of politicians is
increasing, police and judiciary too are quite vulnerable on this front. Trust
in police is low because it is considered a part of State machinery. Similarly, the
trust level in judiciary’s independence is low, as the courts today have to
increasingly interfere in those cases which could have been resolved by the
executive and legislature. The trust survey should also include cooperatives, which
are democratic-membership based organizations. They have won the trust of the
communities in which they are embedded, the success story of Amul is quite
notable here. The cooperatives are not merely economic organizations, but also
have a social mission, so the trust quotient is high here.
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