Community Trust is Important for Business Success

  When I went through this link http://www.standardmedia.co.ke/business/article/2000101023/trust-the-driving-force-behind-many-somali-traders-success,I felt that community trust is so important for any business to succeed.Today,growing greed is a big hurdle for any business.The greed knows no boundaries.We tend to take community for granted.Our business ties with the community are based on our arrogance .We take them for granted.

   Small businesses based on trust of the community can turn out to be thriving economic models in this era of economic uncertainty.I feel that any potential businessman should understand the psyche of the community before venturing into any business.The community should not be considered a passive customer,instead its dynamic role should be understood in proper perspective.