How to Build Up Trust?

An important link on building up trust is given below;
http://news.investors.com/management-leaders-in-success/010214-684824-stand-by-promises-to-win-others-trust.htm

I like the post for many reasons.Firstly,it points out that leadership is very important for building up trust.Secondly, this talks of building up a culture of trust.Culture of trust in organisations creates bonds which are unbreakable.Thirdly,the of setting up an example of solid trust,which can be followed by others.

Measuring the level of trust amongst the companies is very important.We need more statistics to understand trust in all its dimensions.I think the measurable aspect of trust should come up with more sharp focus in future.